Ethical Living

New research by Oxfam today for Fairtrade Fortnight reveals that although 92% of British consumers buy their food and drink at major supermarkets, just 11% of us actually want to do so. Instead, most of us would prefer to buy direct from farmers (69%), local independent retailers (54%) or to grow our own food (47%), according to the survey of more than 1,700 UK residents.


This reluctance to shop at supermarkets, fuelled by concerns that they are still not doing enough to tackle increasing ethical and environmental issues, is coupled with an acceptance that they are hugely influential. Almost half of us (48%) think supermarkets can do the most to change how we shop: one in three (30%) think consumers can do the most themselves, and just 16% see the government as having the greatest influence on our shopping habits.


The survey also reveals some of the increasing ethical concerns underpinning our shopping habits. Read full article here...